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Woman with her dog overlooking a canyon


Start your pet business.

(No...I mean really start.)


Why did you start a pet business?


All day you help humans and animals -

 To live healthier. To look good.

To find adventure.

To experience fulfillment and comfort.




My bet is - you love it.

You do great work.

You're making a difference.


And of course - you want to make money.


But not enough people know about your work.

Not yet.


You’re ready for your pet business to grow. 

More leads, more income, more reach. 

You want ideal clients and a waiting list for your service or product. 

You know your online presence matters. 

But content creation, sales copy,

blogging for SEO -

that’s not your thing.


(I’m afraid you’re still gonna need it.)


You need a content strategy. 

Something that collects good customers 

and delivers them to your doorstep. 


You need someone who speaks Google’s language

and can burn a pathway to your website.


You need an SEO Consultant.



What’s an SEO Consultant?

A professional SEO Consultant creates copy that’s specifically geared to attract attention from search engine algorithms and from new clients.

With tightly optimized copy, a good SEO Consultant can move you up Google’s rankings while delivering your authentic message to the

pet owners who want it most. 

  • Make your pet business rise in Google’s rankings 

  • Connect with your ideal clients using fresh copy

  • Build an authoritative voice in the marketplace

  • Stop wasting money on advertising

  • Create consistent growth in your inbound business

  • Save time and effort

Hi. I’m Helen Merino. I’m an SEO Consultant and Professional Copywriter. I specialize in strategic pet marketing for great businesses like yours.

Whether you're a vet or a trainer,

If you make top-notch bunny food, 

Or run your own riding stable -

I can help you connect the dots between your website

and your ideal clients. 

Are you ready to grow for real?

Are you ready to start the kind of marketing that matters?

Book your FREE consultation. 

We'll talk about where you want to go and what's the next step.

Claim your FREE call now.

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Optimized Blogs⬩Website Copy ⬩Product Pages ⬩Landing Pages⬩Newsletters⬩Opt-Ins
Services Mobile


Muscular SEO and Intriguing Copy - I'll seamlessly blend optimized content with fresh, compelling copy. This drives up your traffic and reduces your bounce rate.

Psychographic Analysis - As your SEO Consultant, I’ll sketch out a clear avatar of your ideal client, so content is always sharply targeted toward your relevant clients.

Thoroughly Researched Copy - This will build a trail of dependable content attached to your site, raising your status as an authoritative resource. 


Efficient Turnaround Time - Copy is returned on time and formatted for immediate use, with one round of edits included.


As to pricing, well…it's challenging. One price does not fit all in copywriting.


Here’s my best shot at a pricing page. Remember, it’s just a sketch.

Don’t get too married to these numbers. 


But roughly…



Bundled Deals are available, and that’s the usual route people take. 


Optimized Blogs - $200/1000 words

Website Copy - $300 per page

Landing Pages - $500+

Product Descriptions - $50+

Newsletters - $100+

Ebooks and Opt-Ins - $300+


Hi, I’m Helen. I’m an SEO consultant, copywriter, and animal nerd.


Before I started in SEO content, I was a dog handler and trainer - first in Brooklyn, then in Austin, Tx. 


(Yes, I’ve spent a lot of time picking fur off my clothes.) 


Over the decades, I came to appreciate the wide scope of people who support healthy pets. 


It’s not just their owners. It’s a big old team. 


  • Veterinarians

  • Dog Walkers

  • Pet Sitters, Kennels, Stables, and Boarding Facilities

  • Groomers

  • Trainers and Behaviorists

  • Nutritionists

  • Rescue Shelters and Animal Advocates

  • Pet Consumable Producers

  • And on and on...

Smiling woman with a small black dog in her lap.

I write compelling, relevant, and positive copy for them - stuff that drives the market toward businesses I believe in.

I’m big on open communication and active listening. Your needs are heard. Your goals are underlined. Your values are reflected in the copy.


And  - brag - I breathe life into the page. Yes, I’m an SEO Consultant. I’m going to blog for traffic. I create copy that converts. But always with interesting content that shares optimism, authority, and clarity.

I’m big on saving clients’ time too. So I pride myself on efficient turnaround times and dependable delivery. 


I’m also bonkers about dogs, hiking, farmer’s markets, and live theatre.

What can I do for you? 


Just tap the link below to book your free SEO consultation. 

Let's get your website ranking!


How long will it take for my website to climb in Google’s search results? 

SEO isn’t an exact science. In fact, I’d be suspicious of any SEO Consultant who makes bold claims or crystal ball type forecasts. ​ I can say with confidence that targeted content and, above all, consistent upkeep typically yield results in a few months.

How much does it cost? 

It depends on the package we put together. SEO is a long game. I take clients on for a minimum of 6 months. You have to put out consistent content to see real change. 


That being said, you’re likely to spend between one to two thousand dollars a month - an amount easy to recoup through your higher inbound leads. 

Can you do a test piece for me? 

Absolutely! In fact, I insist on it. 

Before we commit to an SEO strategy for your business, it’s a good idea to get to know each other. We can choose one small project, work to the finish line, and find out if I’m the right SEO Consultant for you. ​

I’m interested in content marketing for my business, but is SEO copywriting manipulative?

Not if we offer the reader real value. 

Yes, there’s “clickbait,” out there. You know the stuff - “7 Signs He’s About to Leave You, #5 Will Shock You!” 

But my kind of content marketing is about creating a trail of useful information - content that relieves anxiety, supplies solutions, and points users in the right direction. 

With that kind of copy, a prospective client can sample your point of view while having their needs met. Their trust is earned and a new connection’s made.  Good SEO marketing is a win for everyone.

Why don’t you offer social media as an SEO Consultant? Can you do that for me?


I can... but I don’t like to. If it’s important to you, we can talk about some campaigns that compliment a blog post.  On the whole, though, I don’t chase that metric. 

Scooping up followers feels great. But it doesn’t move the needle long-term on sales if you don’t first have a beefed-up site and blog.  You don’t become a giant in the market without a healthy website that ranks. That’s what I do as an SEO Consultant. 

I’m interested in using an SEO Consultant. I’d like to hear more. What should I do next?


We should talk. Just tap the box below and sign up for your free 30-minute SEO consultation. We can talk about how you want to grow and where you’re currently at. I can sketch out a content strategy and a budget. Then I’ll email you some options. We can go from there.


Let me know if you have any questions or tap the link for an appointment. 

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